Why metlife use snoopy

New York-based MetLife MET said Thursday it's launching a new global brand platform, and there won't be room for the world-famous cartoon characters as the company moves forward with plans to spin off most of its U. Snoopy helped drive our business and served an important role at the time," Esther Lee, MetLife's global chief marketing officer said in an official statement about the decision.

The company's new visual brand will feature blue and green colors together "in a symbol of partnership to form an M for MetLife," the insurance giant said. The new image will be rolled out globally through , the company said.

The company also plans to replace its "Met Life. Monitor journalism changes lives because we open that too-small box that most people think they live in. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. If you were to come up with a punchline to a joke about the Monitor, that would probably be it.

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