The phrase can also be one of the most powerful weapons in your professional arsenal. This is the rallying cry for you to explore what's missing, what's not there, and what could be. Recited with the same rhythmic consistency of the London Underground, it is a phrase that can open new doors of opportunity. Minding the gap has been the source of hundreds of hit products and services, as unfulfilled consumer desires were the geneses behind some of the most famous brands in the world.
When you speak to customers, find out what's missing in their lives. The areas of friction, discontent, and deficiency provide you with a heat map for innovation. Rather than studying competitors' offerings to find a slight, incremental improvement, focus on minding the gap of customer needs.
It is a pathway to entirely new - and highly differenced - solutions. Minding the gap works inside your organization as well. Attacking internal soft spots helps you fortify your company against emerging competitive threats.
Create Alert Alert. Share This Paper. Background Citations. Methods Citations. Results Citations. Citation Type. Has PDF. Publication Type. More Filters. The connection between environmental attitude—behavior gap and other individual inconsistencies: a call for strengthening self-control.
ABSTRACT What is going on with environmental education, which is currently unable to promote pro-environmental behaviors as effectively as it promotes pro-environmental attitudes? A tentative answer … Expand. View 3 excerpts, cites background. Responsible Consumption and Production, among the Sustainable Development Goals, indicates that humans should be aware of environmental problems which are to some extent, direct or indirect … Expand.
Highly Influenced. View 7 excerpts, cites background. Many individuals are becoming aware that their past behavior has not … Expand. How do I see myself? Encouraging pro-environmental behaviour PEB is an environmental and societal concern. Encouraging PEB focussing on how consumers see themselves their identity has blossomed.
However, a … Expand. Pro-environmental conducts are different from pro-environmental opinions, given the fact that there is not a strict relationship between meaning something and acting according to those principles. View 5 excerpts, cites background. These gaps have been widely documented in consumption behaviours and often result in people having a larger negative environmental impact than they themselves want or intend.
The aim of this project is to better understand why these gaps occur and how to close them. Workshop on Behaviour Wellbeing and the Environment. For further details see here. Center for Climate Change and Social Transformations seminar. Listen to the conversation here. Comunidade de Ciencias Comportamentais. The PI spoke to the Brazilian Behavioural Science community on behavioural science for sustainable lifestyles.
The recording is available on Youtube at this link. Earth Day at the Bank of England. The talk highlighted the personal wellbeing as well as the organisational benefits from going green.
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