In one summer, she taught herself to code and got a job. In its blog, this haircare brand features transformation stories from new customers — with before and after photos to drive the point home.
In the same way, try to get your customers to tell you whether they doubted your company and how you exceeded their expectations. Other prospects might have similar reservations about doing business with you, but a testimonial like the one above will reduce those reservations. As an outdoor clothing retailer, Stio has to establish the effectiveness of its products. Customers will read these stories and feel inspired to do the same.
Since the ambassadors are tied to Stio products, readers will naturally connect the brand and their new passion for outdoor activities. This testimonial is highly effective because of the product carousel at the bottom.
After reading a success story, the users feel like they can become like the ambassador once they purchase the gear he used. His relentless pursuit of knowledge and ski touring in the mountains has led to countless adventures all across the globe. The testimonial introduces the reader to someone they can empathize with.
This testimonial has a link to a blog post that further promotes the business. Plus, puppies always get likes. Ultimately, of course, it depends on your industry. In this example, a Los Angeles-based restaurant was given a wonderful review by a critic from the LA Times.
For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications.
These sorts of reviews not only generate buzz but offer a uniquely unbiased yet editorialized view of your offering. Getting this specific testimonial from a reputable third party inspires readers to desire your offering. Fabletics leverages social media to collect testimonials from its customers. For example, it encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging " MyFabletics.
This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on your Instagram account without needing to pay a single dime. TrustPilot is a highly regarded review site — if you have a high rating there, prospective customers are more likely to trust you and your offering.
If all the ratings are five-star ratings, users are less likely to trust the brand because those ratings may be falsified. This is another cost-effective option for collecting customer testimonials.
Again, you can get started for free , which allows you to send up to invitations to current customers and respond to reviews. A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement. And a free pack of cartridges was sent to compensate.
Excellent service. This clever testimonial from Glossier doubles as an upsell to viewers. If they like a look that one customer uploads, they can shop the products used directly from the testimonial. One of the reasons this testimonial works so well is because of its focus on representation. Glossier serves a diverse client base, and it ensures its prospective customers feel seen by featuring customers of diverse backgrounds. Each testimonial pops up in a lightbox, and you can flip through each one as if it were a magazine.
Be sure to source your testimonials from a diverse pool of current customers, and give users a chance to learn more about your current customers by linking to the appropriate social media profile.
If you sell customer service software , for example, and you interview a customer service rep, consider linking to their LinkedIn profile. In addition, the customer quotes include a floating head cut-out to add some personalization.
The testimonial featured above is from Brian Dean, Founder at Backlinko. Backlinko is one of the biggest websites that offer SEO and backlinking services and having the founder as an ambassador will move many readers to give Ahrefs a try.
The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers. And across the board, it's the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations.
People place a higher value on your product when an authority figure endorses it. OptinMonster has used this to its advantage by featuring such people on its website. The ease of use of the whole thing. Even though I dislike popups, it makes it almost enjoyable. Quotes, like testimonials, can be fabricated. Marucci features a quote with a hero image and a CTA on their homepage. Zendesk has a dedicated customer page that contains success stories of companies that use the product. The testimonial above works for several reasons.
First, there are quote testimonials from main players at Tile, offering social proof to readers. Second, the case study is also specific by highlighting the challenges the company faced and how Zendesk helped out. On our own testimonials page, HubSpot features enthusiastic customer reviews — alongside a note if that customer switched to HubSpot from a different software brand.
That detail helps drive the points of the customer home — it takes time, money, and effort to start using completely different software, but the testimonials make it clear that the change was worth it for the customer. Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it's technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel.
Scroll down, and you can also click on video case studies, as well as view customer panels. ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality "client stories" videos. A handful of these awesome, 2—3 minute videos cover everything from the clients' life before and after ChowNow to how easy the platform is to use.
In addition, the videos feature some great footage of the clients, their offices, and their food. You will be using these answers to build the testimonial, so you want to be sure you have a lot to work with. You should ask your customer questions about what concerns they had, how they were overcome and their results from using your product or service. Your testimonial should only be two or three paragraphs, at most.
They should be written in your customer's tone so that your testimonial doesn't seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with potential customers.
You want to use your customer's name for the testimonial to feel genuine. Associating your customer's name with the testimonial will help your future customers to put a name to the story the testimonial is telling.
Pictures are an important part of storytelling and your customers will respond to them, whether it is before and after images or a company logo. If you can, include an image to demonstrate the value of your services or products.
Different kinds of testimonials are more engaging and seem more authentic than others. The kind of testimonial you use depends on what story you are trying to tell and how you intend to display it. Here are the different kinds of testimonials:.
They manage our blog and social media accounts and produce our brochures. They took the time to understand who we are as a company and gave us a few amazing marketing plans to choose from. We wholeheartedly recommend Silver Tongue to everyone we know. I was looking for a first edition for my dad's birthday and I had almost given up. I went in just to see what they had and they were the friendliest people!
They helped me find the perfect book for him and even offered a layaway. They have a huge selection of new, used and collectible books and their cappuccinos are to die for. In those instances, explain the details of the problem, concerns that existed beforehand, or share pertinent background info that paints a compelling before-and-after picture.
Not really. Compare it to this one:. She met every deadline, and also offered sound suggestions that added to the quality of each of our projects.
Because of this, we were able to complete a project that generally takes six weeks in only four weeks. Remember your favorite comic or fairy tale from your childhood, like Batman or Snow White and the Seven Dwarfs? Each sentence reeled you in, line-by-line with powerful words and sensory details. You could relate to Batman losing his parents or the horrific treatment of Snow White, and you wanted to know how those situations would end.
Telling a good story — one that weaves in narrative elements that sparks emotion within the reader, making them want to keep reading and take action — is a great way to craft a persuasive testimonial readers can relate to.
When your prospect relates to your customer testimonials, they take a step closer to working with you. And one of the best ways to capture genuine emotion and story elements is using a video testimonial. When done well, they instantly build trust with potential clients.
Airbnb rocks storytelling in their series featuring Airbnb hosts. They successfully display the humanity of hosts that prospects can relate to:. No offense to the hard-working women and men who pour countless hours into them, but they are not my first choice to read.
Boring testimonials will put your prospects to sleep. A powerful testimonial needs to be truthful and authentic too. That means being genuine, sounding natural, and using conversational words. Family Reach, a financial lifeline for families fighting cancer, reached out to us for content that would help explain what they do, and to a broader audience. Their goals were to sympathize with families in need and help remove the stigma that comes with the financial burden of cancer.
With these goals in mind, the Brafton team has created various graphic designs, animations and videos for Family Reach. In this video testimonial, you learn that Brafton and Family Reach have developed a strong professional partnership.
Why it works: Getting direct quotes from satisfied clients is valuable, but recording these customers via video breaks down the barriers that would normally eliminate the emotion and passion behind the success. This video clearly shows what the partnership means to Family Reach. Shopify is an e-commerce platform that helps entrepreneurs start, maintain and grow their businesses.
By the end of each interview, the customer gives a detailed description of how Shopify helped them launch their businesses, giving other readers a first-hand look at exactly how helpful this launching pad can be. Talk about an inspirational jolt for entrepreneurs. ChowNow, an online food ordering platform that helps local restaurants connect with hungry customers, has a flawless testimonials page.
For those who are quickly browsing the testimonials as a whole, you get the name of the client, the type of food they serve and a quote from an employee. Remember: Your No. The more positive feedback you get from past clients who are willing to share their stories on your website, the more likely potential clients will be interested in taking action and reaching out for a demo or your sales pitch.
Developing a positive customer testimonial may take some planning, but the review will write itself if you give your clients a memorable experience with your company. Keeping your bottom line goals in mind, remember the importance of building relationships and serving as a trustworthy provider of attractive products or services.
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Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages. Have you ever considered what kind of words can influence buying decisions? Or why they have that effect on people? Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam.
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