The second commercial became a reality. However, this opportunity was more than a simple marketing shtick as it marked the beginning of the end of a great rivalry. Instead, it was the start of a beautiful friendship. Additionally, it was a great time to understand both players outside of the court. Rivals in the shoe industry, such as Nike and Adidas, started bearing their fangs in the s. Soon, people, including basketball players, preferred to wear Air Jordans over Chuck Taylors.
Both Bird and Johnson also had no plans on renewing their business relationship with Converse. In , Johnson ended his endorsement deal with the shoe company.
Although still quite popular, Converse lost its monopoly over the sports footwear niche since the s. This event transpired as new competitors in the industry began appearing.
Nonetheless, the star insignia remained and many people, including basketball players, would continue wearing Converse shoes wherever they go. Things started to look up for Converse by as s fashion in the NBA resurfaced. However, this trend was short-lived because NBA players stopped wearing Converse sneakers two years later. The numerous advancements in shoe-making technology allowed many basketball shoemakers to progress in the 21st century.
On the other hand, Converse remained faithful to its original design and functionality. Although not technically a bad thing, NBA players now have better footwear choices to wear while playing. However, the possibility of that event happening is slim. To this day, Converse is still a good shoe brand. Many people would wear Chuck Taylors for different occasions, including basketball games.
However, time is a cruel entity for this shoe company as competitors are now doing better than ever. Aaron Jones. Aaron Jones May 3, am. Table of Contents. The Beginning of the Bird-Johnson Friendship. The Fall of Converse. What Happened to Converse Basketball Shoes? Final Words. My name is Aaron and I am the owner of Make Shots.
On this site, I discuss the most frequently asked basketball questions and give my opinions. My love for basketball started in and ever since I have fallen in love with the sport.
Got Sports Questions? Recently Published. Average Age Revealed September 19, Top 5 Reasons September 17, The Celtics led by Bird won the championship following an intense battle with the La Lakers which were led by Magic Johnson. Through the increased media coverage of the NBA, it was obvious that there was no love lost between the Lakers and the Celtics.
The finals had been a crushing blow for Magic Johnson, who felt the loss to his arch adversary deeply. In the final, it was a rematch of the La Lakers and the Boston Celtics. Magic Johnson made the final the Magic Johnson show by slowing the pace and pulling off brilliant pieces of skill.
Bird and Johnson were at the height of their rivalry. Converse decided to get the two best established players in the NBA and design a trainer for them both this was the Converse Weapon. Bird was adamant that he would not appear in the Converse advert if it was filmed in LA. It was agreed that the commercial would be filmed in French Lick, Indiana in order to entice Bird to take part in the commercial.
The first shot of the day was a one on one game situation both Bird and Magic had to check with the director whether it was a real game situation or a joke game, the director confirmed it was a joke game and this relieved tensions. During the filming of the commercial there were breaks and there would be a dialog built between Bird and Magic. This led to the players sharing and enjoying jokes together.
Through the Converse commercial the two had a period of detente which over the years grew into a very close friendship. Converse in the s and 80s were the shoe of the NBA. However, by the mid s with shoe brands such as Nike and Adidas, Converse were competing with rival trainers.
Converse lost the title of being the basketball shoe of the NBA and from that point onwards it was a downward spiral.
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